With all these aspects of UFC becoming an international sport through globalization, mixed martial arts have been around for over a decade and only now we are starting to see the popularity of the sport to the extent that it could one day be called an American pop culture. With fighters having celebrity status and starting to market themselves as brands, the limit of what UFC could end up becoming is endless. Even though there is much controversy surrounding this spectator’s sport, the more energy people put in talking about it, either positive or negative, people’s interest will flourish just by their intense desire to know what’s going on with the modern world.
“Nothing is inevitable about globalization and American pop culture” (Crothers 205). Even though there are culture boundaries and difficulties that associate with globalizing UFC, cultures will eventually learn how to change and adapt. Without the negativity of “corruption, imperialism, and homogenization,” new ideas will sprout and eventually help new identities and opportunities for billions of people (Crothers 206). The concept of new hybrid forms will more likely have a positive influence towards the world as different cultures begin to allow and open their minds to the thought of accepting interchanging ideas. We will just have to wait and see as only time can tell the future.
Citations
Crothers, Lane. Globalization and American Popular Culture. Lanham: Rowman & LIttlefield, 2010.
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Van Bottenburg, M., and J. Heilbron. "De-Sportization of Fighting Contests: The Origins and Dynamics of No Holds Barred Events and the Theory of Sportization." International Review for the Sociology of Sport 41.3-4 (2006): 259-82.
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